How to Stop Letting Perfectionism Kill Your Consistency With Social Media Content Creation

If you’re an online health + wellness coach, you probably already know the importance of posting consistently on social media – after all, that’s where the majority of your ideal clients are hanging out.

However, that’s easier said than done if you struggle with perfectionism or all-or-nothing thinking. You may have the best intentions (you’re going to post on Instagram 5 times a week, and they’ll be the BEST posts ever!), but in reality? That may be unrealistic – at least for right now.

Read on to learn how to stay CONSISTENT on social media, avoid burnout, and get out of the perfectionist mindset that’s holding you back.

✅ Create a Schedule You Can Stick To

Newsflash: You do NOT have to post on social media every single day, coach.

Sure, 5-6 Instagram Feed posts a week would be AWESOME – but if you’re not there yet or that feels too daunting, start with 2-3 posts a week and stick to it. Maybe you commit to posting on Monday, Wednesday and Friday, then take the other days off (or show up on Instagram Stories if you’re up to it). Eventually, this will become a habit. At that point, maybe you decide to bump your goal to 4 times a week – it’s up to you.

The truth is there’s no magic number when it comes to the “right” or “best” number of posts to make each week. But when you’re consistent – even on the days you don’t want to be? THAT is when the magic happens.

✅ Lower the Bar (and Your Sky-High Standards)

If you only want to post A+, amazing, mind-blowing, earth-shattering content… you’re probably not going to post very often because you’ll have made content creation MUCH harder than it needs to be.

Instead, lower the bar for yourself. Every post doesn’t need to be a masterpiece or your very best work. In fact, content that YOU may believe is B- or C+ could be what resonates the most with your audience – but you won’t know that if it never sees the light of day.

Once you remove the pressure of perfection and allow yourself to post content that’s “good enough” rather than “THE BEST THING EVER,” it will become SIGNIFICANTLY easier for you to be creative, try new things, and see what will land with your followers. And if a piece of content flops? It doesn’t matter. Learn from it and keep going.

✅ Forget About Vanity Metrics

Likes, comments, and shares are great and can provide a nice ego boost, but they don’t mean nearly as much as you might think they do (hint: they’re called vanity metrics for a reason).

Many social media users are lurkers and aren’t necessarily going to engage with your content, but don’t get it twisted – that lack of engagement doesn’t mean people aren’t enjoying your posts. It also doesn’t mean they aren’t considering working with you someday.

Plus, expecting each piece of your content to blow up is a recipe for disaster because it just doesn’t work that way – and you’re setting yourself up for MAJOR disappointment. Trust that your efforts are paying off, even if you can’t see it at the moment, and keep posting. Chances are at least one person saw who’s on the lookout for an online coach and is *that much* closer to working with you.

👉🏼 The bottom line: Consistency on social media will get you much farther than the pursuit of perfection ever will.

I’m a 7-figure business coach who regularly posts 2-3 times a week on my Instagram Feed (see for yourself!), rarely has content go viral and posts C+ content sometimes – my business is proof that consistency, not perfection, is where it’s at.

My audience sees my face and content enough to remember me, what I do, and what I’m selling.

Even the content that doesn’t “perform well” serves an important purpose – it’s nurturing my audience, increasing my brand awareness, building trust with my community, etc.

This mindset shift is ESSENTIAL if you want to grow your online health + wellness coaching business. Otherwise, you’re likely to get discouraged and stop posting on social media altogether, which is a surefire way to tank your sales – and I KNOW you don’t want that.

Want more?

I’m sharing even more on this topic on ⚡️The Best Coach Ever Podcast!⚡️

🎙 Listen to Episode 96: How to Stop Letting Perfectionism Kill Your Consistency With Content Creation wherever you get your podcasts, and don’t forget to leave a quick review on Apple Podcasts – I would love to hear from you! 💜

For more tips, strategies, and tactics to grow your online coaching business, follow me on Instagram @lynettemarieh and join my private FB group, Coaching With Impact!